Print Power is a European initiative dedicated to strengthening the position of print media in a multimedia world. Print Power is distributed to buyers of print across a wide range of sectors, reaching marketing decision makers, agencies and print management.

The cover of this biannual magazine was finished at Celloglas Leicester using a Heidelberg twin coater, applying a pearlescent coating to the front cover.

The Heidelberg at Leicester runs at 15,000 sheets an hour and can apply two finishes in one pass, offering a spot or overall finish. In this case the pearl effect was applied over the front cover, leaving an advert on the reverse free of finish.

Steve Middleton, Sales Director at Celloglas commented “The pearlescent varnish used on a cover can be an overall effect or just applied in spot areas and because of the speed of the Heidelberg it can present an economic option for print jobs with a large run”.

Pearlescent varnish should be applied to coated paper and has a glossy finish with a pearl effect.

Steve added, “The Heidelberg at Leicester regularly works through jobs from 100,000 to 750,000 sheets, processing up to 200,000 sheets across a 24 hour period. This makes it possible from a time and cost point of view to finish large run jobs like retailer magazines and newspaper inserts with finishes that increase reader engagement and make the items more memorable”.

Print Power has a circulation of 63,000 across Europe, of which 12,000 is in the UK. A special Drupa edition was also produced with 8,000 copies.

Sam Upton, editor at Print Power commented: “The impact of the cover is crucial as it grabs the recipient’s attention and compels them to explore the contents further. The pearlescent varnish provided an attractive sheen and turned a design printed on an ordinary white stock into a cover with an all-over premium effect. The areas with a deep blue colour had the largest transformation, producing a dramatic pearl finish”.