For the launch of Green & Black’s latest offering – Velvet Edition, our Mirri division was tasked with supplying substrates to enhance Point Of Sale displays used to promote the new chocolate product.

The launch was geographically restricted to the London area, wherein select retailers used Free Standing Display Units (FSDU) to display the new premium product. The FSDUs were constructed using a corrugated board and clay-coated EB flute, which was digitally printed and then CAD cut to shape before being made up.

We recommended a medium grey and bright gold colour palette to create a sophisticated feel. For this project, Mirri H Gold, our highest quality product known for its smooth, highly reflective finish, was used to create the Green & Black’s logo. 420mic/370g B1 sheets were supplied, CAD cut to shape and applied directly to the sides and the backs of the FSDUs.

Mirri’s high-quality metallic papers and boards are the perfect choices for use alongside premium products and brands such as Green and Black’s. The above box is an example of our Mirri H Gold product. The pattern has been created using a spot matt varnish

If you are interested in knowing more about how Mirri can help your brand to stand out please get in touch. mirri@celloglas.co.uk, or call 0118 930 3656.